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General Description
adpropo started as a fun and exciting new concept for allowing brands to connect with consumers through online interactive treasure hunts, games, and discussions. The client hired us to architect the web application and develop it in a scalable and robust manner, needed for the nature of the project.
adpropo registered users win points for engaging in different activities on the site and get to spend their points to participate in live events with great prizes from the site advertisers. Each treasure hunt event is timed and requires registration. The questions of each treasure hunt are brand-related and users can spend a few extra points to get hints in order to finish faster than others in the hunt. The site also has fun trivia and puzzle games that are customized for each brand. An Idea Lab setion allows brands and consumers to engage in discussions. At the end of a treasure hunt, participants vote for their favorite charity and a portion of the prize pool for each event, goes to the charity that wins the most votes.
Additionally, advertisers can log in the system and send messages, invites, and special offers to users who opt in to hear from them. Brands can target their message their audience by filtering for recipients in certain demographics, geographic areas, or age groups. Part of the website build included a reporting section, where the site owner could view the latest statistics for each event and other valuable metrics.
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