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General Description
Pinot Boutique is a wine and wine accessories store in the Old City of Philadelphia that was looking for a trusted technology advisor and implementation partner to update their website functionality, create an e-commerce strategy, and help automate their event marketing and content publishing process.
Working closely with Pinot Boutique, I converted the old PDF image-only website into SEO-friendly HTML-based pages. We modified their site layout to ensure a quality engaging user experience. We built a simple Google Checkout e-store and when Pinot decided to increase their e-commerce offering, we launched a BigCommerce store customized and optimized for their products and brands.
Pinot Boutique hosts quite a few wine tastings and educational wine events. We integrated Constant Contact Event Marketing system to help them manage event marketing, registration and follow up with attendees. Their new automated events management process allows visitors to register and buy wine class tickets online, and easily share their attendance with friends over multiple social media channels. The event host can manage and publish event info from a centralized location and easily communicate with class registrants for relevant updates and cross-sell messaging.
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